Service
A sound identity for your brand, turned into playlists that change with the hour, the room and the season.
Overview
Music curation is the part of sound design nobody notices when it is done well. It is the difference between a room that people leave after one drink and a room they settle into. We start from your brand rather than from a genre: who your guests are, how they move through the space, what you want them to feel at 11am and what you want them to feel at 11pm.
From there we build a sound identity and translate it into playlists, scheduled by daypart and by zone. A hotel lobby, its spa and its rooftop bar are three different rooms with three different jobs, and they should not share one playlist. Neither should a Tuesday lunch service and a Friday night.
The result is consistency. Your guests hear a room that sounds deliberate every time they visit, your staff stop fighting over the aux cable, and your music stops being an afterthought handled by whoever opened that morning.
What's included
Best suited to
Hospitality & leisure
Transform your dining and social experiences with professional music consultancy that lifts the mood, increases repeat visits and improves staff morale. Programming moves with service, from a calm lunch to a full Friday night.
Hospitality & leisure
From a relaxing lobby soundscape to spa and wellness sound designed to ease stress, our music consultancy creates a seamless and welcoming atmosphere across every area a guest passes through.
Retail & commercial
Influence customer behaviour with strategic music consultancy that enhances the shopping experience and keeps visitors engaged, browsing and returning.
Retail & commercial
Boost productivity and creativity with background music designed to improve focus and efficiency, in reception areas, breakout spaces and the floors in between.
Process
Working with SoundLab means a dedicated team, 24/7 support and music experts who understand what your business is trying to do. Here is how a project runs.
We start by digging into your brand's values, voice and goals. Through collaborative sessions we learn what makes you stand out and how sound can carry that.
Using 26 years of expertise, we build a personalised audio strategy. Every element is designed to reflect your identity rather than a generic template.
We handle the technical side, whether you are a single café or a global brand, so the system fits into how your business already runs.
You get a dedicated team and 24/7 support. When something needs to change tonight, there is someone to call.
Seasons change, menus change, audiences change. We refresh the programming so the room keeps sounding current rather than drifting.
Questions
A sound identity brief for your brand, playlists curated by our music team, scheduling by daypart and by zone, regular refreshes, and a dedicated contact with 24/7 support. We handle the programming so your team never has to think about what is playing.
Yes. Dayparting and multi-zone scheduling are the core of the service. A lobby, a spa and a bar each get their own programming, and each of those changes as the day moves from morning to late night.
In most cases yes. We work with what is installed, and if the system is holding the room back we will say so and can quote separately for upgrading or retuning it.
A consumer playlist is built for headphones and a single listener. Curation for a venue accounts for how sound behaves in your room, how long guests stay, when service peaks, and what your brand is trying to say. It is maintained and scheduled rather than shuffled, and it stays consistent across every visit.
Related
DJs who read the room and play to your brand, for residencies, launches, weddings and everything in between.
Meet our live DJs
Rental for events and permanent installation for venues, specified, configured and tuned for your room.
Sound system rental & installation
Live visuals mixed in time with the music, so what your guests see and what they hear are the same idea.
See VJ servicesTell us about your space and what you want people to feel in it. We will tell you what it should sound like.
